Case Studies
	Client Lets Technology Rather Than Customer Requirements Drive Product DecisionsNEW
	Client Considers Changing Business Model and Product Without Comprehensive Market ResearchNEW
	Absence of Product Process Derails Client's Development ProgramNEW
	Fragmented and Cannibalized Flagship Product
	Client Loses Customer Centric Focus
	Client Loses Key Customers
	Client Fails to Maximize Customer Revenue
	Foreign Exchange Case Study I
	Foreign Exchange Case Study II