| Problem: |
Financial information services provider suffered revenue decline in premium-priced, global flagship product. |
| Insight: |
Less expensive lower-tier and domestic product lines included critical data from premium-priced global product. Additionally, bulk data feed provided same critical data to largest clients, thereby undermining appeal of premium product. |
| Solution: |
Eliminated, consolidated and trimmed lower-tier and domestic products after analyzing product components and customers’ workflows and price elasticities. Focused domestic products on local content, formulated new pricing strategy for data feeds and located critical data in premium product. |
| Results: |
Captured new business and reversed revenue slide in premium-priced, global flagship product. |
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